Author Archives: GeoDearing

Rewards of Membership

There has been a lot of press about CVS and Target’s member cards, but I’ve also been really impressed with how Martin’s, owned by international retailing group Ahold, has been using their bonuscard program. Right from the start I saw … Continue reading

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We’re having a party!

Come celebrate the season with Water Street Design. We are kicking of the holiday season on Friday, December 7, with a party in the gallery. Come share the joy and the opening of the Friends and Family show. We’ll be … Continue reading

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Water Street Design Closed Friday May 4th

Yep, it’s that time again. WSD will be closed Friday, May 4th, for the 85th Apple Blossom Festival.

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Package Design Circa 1985

By Jeff Lefkowitz, guest blogger I recently came across this package that I created when I was still earning a living as a craftsman, primarily as a weaver (I think it was 1985). My best selling product was a handwoven … Continue reading

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Social Media: Check Your Channel Settings

More and more I am running across bloggers and content providers who are using social channels like a funneled megaphone: bluntly spreading the same message loudly across a wide area with one click. There are a ton of automated posting … Continue reading

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